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One Online Business Case Every Week

Get one real online business case by email every week, with a clear breakdown of the product, customer, validation process, and three actions you can adapt.

What You Will Receive Each Week

More Than Someone Else’s Revenue Number

We break down an online business so you can understand it, evaluate it, and adapt it.

01 | Product

What Does It Actually Sell?

Understand the product, service, or business model instead of seeing only a revenue number.

02 | Customer

Who Is Willing to Pay?

See the specific customer, the real need, and why they are willing to buy.

03 | Validation

How Did the First Version Start?

Reconstruct how it launched, found customers, accepted payment, and continued improving.

04 | Action

3 Actions You Can Adapt

Extract specific actions you can test in your own business.

The Structure of Every Email

Understand a Business in Minutes

Each email stays concise: facts first, followed by analysis and actionable takeaways.

  1. 01
    Case Overview

    What the person or team built and what problem it solved.

  2. 02
    Product and Customer

    What it sells, who buys it, and why customers are willing to pay.

  3. 03
    Launch and Validation

    How the first version launched and gained real feedback or orders.

  4. 04
    Key Actions

    The most useful parts of product, acquisition, sales, and delivery.

  5. 05
    3 Reader Takeaways

    How the case can apply to your experience, offer, or current business.

Selected Real Cases: How Different Products Win Customers and Revenue

We analyze public case studies across different products, including the offer, customer, validation process, and reusable methods. One complete case breakdown is added every week.

Cases Are Updated Continuously
Case Founder Monthly Revenue Startup Cost Time Type
01Seena Rez Sells Non-Slip Socks with AI
SRSeena Rez
Monthly RevenueApprox. $2.7M/month*
Startup CostApprox. $5K-$15K*
Time30 days
TypeAI E-Commerce
02Matthew's MEDVi Case
MGMatthew Gallagher
Monthly RevenueApprox. $33.42M/month*
Startup CostApprox. $20K
TimeApprox. 1-3 months*
TypeHealthcare Platform
03Pieter Levels' Photo AI
PLPieter Levels
Monthly RevenueApprox. $161K/month*
Startup CostApprox. $100-$500*
TimeApprox. 2 weeks
TypeAI SaaS
04Leto Bao Spots an AI Storage Opportunity
LBLeto Bao
Monthly RevenueNo monthly revenue yet
Startup CostApprox. $0-$500*
TimeApprox. 1-2 weeks*
TypeIndustry Research / Lean Startup
05No-Code One-Page Site Builder Carrd
AJAJ
Monthly Revenue$167K/month*
Startup CostApprox. $100-$1,000*
TimeApprox. 3 years to $2M ARR
TypeNo-Code SaaS
06AI Chat Tool TypingMind
TDTony Dinh
Monthly Revenue$33K/month*
Startup CostApprox. $100-$1,000*
TimeLaunched in 5 days; earned $22K in 11 days
TypeAI SaaS
07Startup Boilerplate ShipFast
MLMarc Louvion
Monthly Revenue$43K/month*
Startup CostApprox. $100-$1,000*
TimeApprox. 2 months to $63.6K in cumulative revenue
TypeDigital Product
08Customer Testimonial Tool Testimonial.to
DCDamon Chen
Monthly Revenue$8.3K/month*
Startup CostApprox. $100-$1,500*
Time9 months to $100K ARR
TypeSaaS
09Subscription Design Service DesignJoy
BWBrett Williams
Monthly Revenue$50K-$60K/month*
Startup CostApprox. $0-$500*
TimeApprox. 1 week to launch*
TypeProductized Design Service
10Website Screenshot API ScreenshotOne
DKDmytro Krasun
Monthly Revenue$25K+/month*
Startup CostApprox. $100-$2,000*
Time4 years to $25K MRR
TypeDeveloper Tool SaaS
11Scheduling Tool SavvyCal
DRDerrick Reimer
Monthly Revenue$10K/month*
Startup CostApprox. $500-$3,000*
TimeApprox. 1 year to $10K MRR*
TypeScheduling SaaS
12Remote Computer Control Device TinyPilot
MLMichael Lynch
Monthly Revenue$83K/month*
Startup CostApprox. $10K-$30K*
TimeApprox. 4 years to $1M annual revenue
TypeHardware + Software
13Open-Source Background Job Tool Sidekiq
MPMike Perham
Monthly Revenue$80K/month*
Startup CostApprox. $0-$1,000*
TimeApprox. 5 years to $1M annual revenue
TypeOpen-Source Commercialization
14Online Image Editor Photopea
IKIvan Kutskir
Monthly Revenue$250K/month*
Startup CostApprox. $66/year*
TimeLong-term iteration; the first viewer took 1-2 weeks
TypeAd-Supported Software
15PDF Conversion API PDFShift
CNCyril Nicodeme
Monthly Revenue$8.5K/month*
Startup CostApprox. $100-$1,000*
TimeApprox. 6 years to $8.5K MRR
TypeAPI SaaS
16Notion Help Center Tool HelpKit
DSDominik Sobe
Monthly Revenue$1K/month*
Startup CostApprox. $100-$1,000*
Time5 months to $1K MRR
TypeNotion SaaS
17Email Newsletter Tool Buttondown
JDJustin Duke
Monthly Revenue$15K/month*
Startup CostApprox. $100-$1,000*
TimeMulti-year compounding growth
TypeEmail SaaS
18Paid Product Newsletter Lenny's Newsletter
LRLenny Rachitsky
Monthly Revenue$41.7K+/month*
Startup CostApprox. $0-$500*
TimeApprox. 1 year before going paid
TypePaid Subscription Media
19Enterprise SaaS Product Pckgr
TMThomas Mahony
Monthly Revenue$83K+/month*
Startup CostApprox. $500-$3,000*
TimeNot disclosed
TypeEnterprise SaaS
20App Builder AppAlchemy
DRDiego Roshardt
Monthly Revenue$10K+/month*
Startup CostApprox. $100-$1,500*
Time2 weeks to develop; 1 year to $10K MRR
TypeApp-Building SaaS
21AI Browser Extension Superpower ChatGPT
SESaeed Ezzati
Monthly Revenue$10K+/month*
Startup CostApprox. $0-$500*
TimeExtension built in 3 days
TypeAI Browser Extension
22E-Commerce Survey Tool Zigpoll
JZJason Zigelbaum
Monthly Revenue$125K/month*
Startup CostApprox. $500-$3,000*
TimeNot disclosed
TypeE-Commerce SaaS
23AI Content Tool RightBlogger
RRRyan Robinson
Monthly Revenue$29K+/month*
Startup CostApprox. $100-$1,500*
TimeNot disclosed
TypeAI Content SaaS
24Code Upgrade Tool Shift
JMJason McCreary
Monthly Revenue$50K/month*
Startup CostApprox. $100-$1,500*
TimeYears of iteration
TypeDeveloper Tool
25Job Search Tool Jobric
ECErik Chavez
Monthly Revenue$3.3K/month*
Startup CostApprox. $100-$1,000*
Time2 months to $3.3K MRR
TypeJob Search SaaS
26Software Review Site Tool Finder
FDFrancesco D'Alessio
Monthly Revenue$10K+/month*
Startup CostApprox. $0-$500*
TimeNot disclosed
TypeSoftware Review Media
27Social Media Distribution Tool Post Bridge
JFJack Friks
Monthly Revenue$35K/month*
Startup CostApprox. $100-$1,500*
TimeApprox. 4 years to $35K MRR
TypeSocial Media SaaS
28Blog-to-Pinterest Tool BlogToPin
MPMykola Polotnianko
Monthly Revenue$16K/month*
Startup CostApprox. $100-$1,500*
TimeYears of product experimentation
TypeContent Distribution SaaS
29Open-Source Social Media Management Tool Postiz
NDNevo David
Monthly Revenue$113K/month*
Startup CostApprox. $500-$5,000*
Time2 years to $1.3M ARR
TypeOpen-Source Social Media SaaS
30Indie Product Portfolio Tappy
LPLouis-David Paul-Hus
Monthly Revenue$3K+/month*
Startup CostApprox. $100-$1,000*
TimeNot disclosed
TypeProduct Portfolio
31AI Carousel Tool aiCarousels
FPFernando Pessagno
Monthly Revenue$15K+/month*
Startup CostApprox. $100-$2,000*
TimeNot disclosed
TypeAI Content Tool
32Open-Source Development Framework Livewire
CPCaleb Porzio
Monthly Revenue$10K+/month*
Startup CostApprox. $0-$1,000*
TimeYears of open-source work
TypeOpen-Source Commercialization
33Personalized Marketing Tool RightMessage
BDBrennan Dunn
Monthly Revenue$30K/month*
Startup CostApprox. $500-$3,000*
Time1 year to $30K MRR
TypeMarketing SaaS
34Rideshare Niche Media Brand The Rideshare Guy
HCHarry Campbell
Monthly Revenue$83K+/month*
Startup CostApprox. $0-$500*
TimeYears of content building
TypeNiche Media
35Online Form Builder Youform
ACAbhishek Chakravarty
Monthly Revenue$18K/month*
Startup CostApprox. $100-$1,500*
TimeNot disclosed
TypeForm SaaS
36AI Voice-to-Writing Tool AudioPen
LPLouis Pereira
Monthly Revenue$15K-$20K/month*
Startup CostApprox. $0-$500*
TimePrototype built in half a day
TypeAI Writing Tool
37Open-Source Alternative Directory OpenAlternative
PKPiotr Kulpinski
Monthly Revenue$13K/month*
Startup CostApprox. $100-$1,000*
TimeNot disclosed
TypeDirectory / Content SaaS
38Email Developer Tool EmailEngine
ARAndris Reinman
Monthly Revenue$13K/month*
Startup CostApprox. $100-$1,500*
TimeYears of open-source work
TypeEmail Developer Tool
39Blogging Platform BlogMaker
VSVal Sopi
Monthly Revenue$1K+/month*
Startup CostApprox. $0-$500*
TimeProduct built in 20 hours
TypeBlogging SaaS
40AI Interior Design Tool IACrea
PCPauline Clavelloux
Monthly Revenue$8.3K+/month*
Startup CostApprox. $100-$2,000*
TimeNot disclosed
TypeAI Interior Design
41E-Signature Tool SignWell
RGRuben Gamez
Monthly Revenue$83K+/month*
Startup CostApprox. $500-$3,000*
TimeYears of iteration
TypeE-Signature SaaS
42AI Design Tool Sleek
MPMattia Pomelli
Monthly Revenue$10K/month*
Startup CostApprox. $500-$3,000*
Time6 weeks to $10K MRR
TypeAI Design SaaS
43Creator Digital Products MakerBox
DKDan Kulkov
Monthly Revenue$10K/month*
Startup CostApprox. $0-$500*
TimeNot disclosed
TypeCreator Digital Products
44Daily Writing Subscription Tool 750 Words
BBBuster Benson
Monthly Revenue$26K/month*
Startup CostApprox. $0-$500*
Time17 years of long-term growth
TypeWriting Subscription Tool
45Open-Source Task Tool Taskforce.sh
MAManuel Astudillo
Monthly Revenue$8K+/month*
Startup CostApprox. $0-$1,000*
TimeYears of open-source work
TypeOpen-Source Developer Tool
46Habit Tracking App HabitKit
SRSebastian Rohl
Monthly Revenue$15K+/month*
Startup CostApprox. $100-$1,500*
TimeNot disclosed
TypeMobile App
47Email Cleanup Tool Inbox Zero
ESElie Steinbock
Monthly Revenue$10K+/month*
Startup CostApprox. $100-$2,000*
TimeNot disclosed
TypeEmail Productivity SaaS
48Social Media Growth Tool BlackTwist
MRMattia Righetti
Monthly Revenue$2K/month*
Startup CostApprox. $100-$1,000*
TimeMaintained as a side project
TypeSocial Media SaaS
49Digital Template Product Templifica
ADAnatolii Dmitrienko
Monthly Revenue$30K/month*
Startup CostApprox. $0-$1,000*
TimeNot disclosed
TypeDigital Template Product
50Productized AI Podcast Service
AIAdithyan Ilangovan
Monthly Revenue$15K/month*
Startup CostApprox. $100-$2,000*
TimeNot disclosed
TypeProductized AI Service
51SaaS Product Portfolio Capacity
SRSamuel Rondot
Monthly Revenue$28K/month*
Startup CostApprox. $500-$3,000*
TimeYears of product iteration
TypeSaaS Product Portfolio
52Customer Support App Portfolio Swifteq
SASorin Alupoaie
Monthly Revenue$51K/month*
Startup CostApprox. $500-$3,000*
TimeNot disclosed
TypeCustomer Support App Ecosystem
53Subscription Design Service Designpop
MSMoniet Sawhney
Monthly Revenue$8K/month*
Startup CostApprox. $0-$500*
TimeReached $8K MRR within 1 year
TypeProductized Design Service
54No-Code Founder Community No Code Founders
JTJoshua Tiernan
Monthly Revenue$25K/month*
Startup CostApprox. $100-$1,000*
TimeReached $300K ARR after years of experimentation
TypeCommunity / Directory SaaS

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